I’m a California-grown Creative Director with
over 50 international awards & recognitions.
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I've worked in global agencies on famous brands.
I’ve built & run 2 profitable production studios
and created and shot over 30 commercials a year.
I’m driven by cultural insight, experimentation & craft.
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INTEGRATED
Creative means being able
to adapt and solve.
I have been an art director.
I have been a copywriter.
I have been a marketing manager. I have been a coder.
I approach a problem from
many different angles.
INTERNATIONAL
I speak 3 languages well.
I’ve lived in 4 different countries.
I’ve launched and managed award-winning projects across USA, UK, Europe, and Russia.
INVOLVED
I get my hands dirty.
I fight alongside with my peers.
And do everything I can to create a culture of experimentation
and self-development
50 Years Big Mac
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If you’ve survived every cultural trend in the past 50 years, you’ve got something to celebrate.
50 posters showed every trend the Big Mac has lived through from 1968 to 2018.
Our team illustrated and animated the iconic burger for Switzerland through our collaboration with TBWA\Zurich.
2 Bronze Lions
13 Short Lists
SEE THE CASE HERE
Other Rules
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We took a stale telecom known for cheap discounts, and relaunched it as a tech company – making innovative products every month.
Our ‘Other Rules’ platform became a trend setter and beat out the giant telecoms that were too big to adapt.
1 Grand Prix
3 Gold
1 Silver
2 Finalists
CASE COMING SOON
Briefing Banner
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The briefing process is sloooooow.
So we invented a new briefing process for a new generation.
A banner, which can receive
short briefs, was placed on Russia's largest marketing portal sostav.ru. The creative solutions were posted on our Facebook within 24 hours.
Honorary:
Best Use of
Online Media
SEE THE CASE HERE
One Dollar Lesson
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How do you make the world
want to learn about cybercrime?
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You give them a free virtual dollar.
When users spent a dollar on our site, its journey came alive in a
3D paper crafted universe.
Digital threats attacked payments
to reveal lessons.
Communication
Design
Site of
the Day
Site of
the Day
3 Silver KAIF
Silver
Silver
Special Prize
SEE THE CASE HERE
The Intelligent Billboard
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Nissan’s cars are built with technology to react to the road.
So we decided their ads should too.
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A digital billboard reacted to the time of day, weather conditions,
and cars on the road, especially Nissan drivers.
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Agile. Adaptable. Smart.
Just like Nissan’s technology.
SEE THE CASE HERE
The Infinite Influencer
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For the launch of Nissan’s luxury car, Murano, we needed a blogger who stood out from the clutter.
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So we awoke him from the undead.
Dracula knows all the fine things in life and has centuries of experience. He’s the perfect influencer to test out the luxurious Nissan Murano.
SEE THE CASE HERE
The One Word Campaign
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Da –
It’s a positive answer.
It’s cheered in joy.
It means ‘yes’.
And it’s the first letters in ‘Datsun.’
Da became the optimistic slogan that helped the Japanese brand
feel more local, and convince Russians to make positive changes, like buying a practical car.
SEE THE CASE HERE
Reach Higher
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Datsun’s platform is about enabling people to improve their lives – that’s not easy in regions where there’s little opportunity.
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To ignite the drive to achieve,
we launched a national movement
to provide simple, practical ways
of developing physically and mentally.
Silver Clio Sport
Bronze Clio Sport
Gold:Best Sport Marketing
Short List
SEE THE CASE HERE
Good Questions
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For years, Dobry juice has stood for wholesome healthy family values.
But in Russia, kids without families live in strict orphan institutions that do not teach life-skills or values.
We exposed their questions in Dobry’s media to recruit volunteers and donations to launch an orphan education program.
3 Bronze
1 Bronze
SEE THE CASE HERE
Balls
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When you make a brave leap of faith, like redesigning your best razor, guys call it ‘having balls.’
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So, for the FlexBall launch, we owned everything
with balls.
SEE THE CASE HERE
Cold is Your Best Coach
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In a country where winter lasts
half a year, how do you get runners outside in the cold?
Give them a new sport that
keeps them conditioned.
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In adidas’ first ever ski events, we showed athletes that sport has no off season.
Silver Clio Sport
SEE THE CASE HERE
Relationships, negotiations, meetings and more meetings –
the majority of my work has been earning trust, then delivering results for this broad range of clients:
Sport Food Beverage Auto
Tech&Telco Hygene Retail Finance
Sweat, tears, and metal.
Life isn’t all about awards,
but anyone who’s worth
their salt has got some.
Here’s mine:
Over 50 awards in total. Detailed list here.
